As a business, you have a message you want to get out to people online, which, ultimately, is “buy my stuff.” That’s your mission, that’s why you put up a website and a Facebook page and you place ads and send out emails. It’s what marketers live for!
But Google is the central player in helping you fulfill your mission because you have to go through them, if you want to be found in all the right web searches, and Google has a different mission than you do.
Google’s mission is to help people find accurate information as quickly as possible when they search for it, without being tricked into visiting pages that don’t actually have the answers they’re looking for.
Google is really good at this, and you really can’t cheat, so the key is to get your message online in ways that also help Google fulfill its mission.
If you’re selling automotive products, post tutorial videos that show people how to do tasks related to your products—even peripherally related.
If you sell barbecue tools, write blog posts that teach people how barbecue better.
These techniques work in every industry, and you’ll get the additional benefit of showing people that you’re an expert on something they want to know about, which adds credibility to your company when they’re ready to buy.
And the key to all of this is making sure the words you use—on your web pages, in your blog posts, in your video descriptions—are the words your potential customers are typing into Google when they’re looking for information related to your product. They’re called key words. That’s why I said it’s the “key” to all of this.
You’re optimizing your content to match up with Google—the search engine’s—mission.
Search Engine Optimization. SEO. It’s here to stay, and it’s an important part of putting your brand in action online.
Call if we can help. That’s our mission. (316) 264-1321.