Samsung The Frame 65: Where Art Meets Entertainment

Stunning QLED Picture Quality

The Frame features Samsung's Quantum Dot technology delivering over a billion colors with exceptional accuracy and vibrancy. The 4K resolution (3840 x 2160) provides stunning detail whether watching movies, sports, or gaming. Quantum Dots are nano-sized particles that emit precisely controlled colors when hit by light, producing purer, more accurate colors than traditional LED TVs.

The result is a picture that looks incredibly lifelike with vibrant yet natural colors. Reds are rich without oversaturation, blues are deep without looking artificial, greens have nuanced variation rather than cartoon-like flatness. Skin tones look realistic across diverse ethnicities and lighting conditions—critical for movie watching and photo display.

Exceptional Brightness and HDR

Peak brightness reaches impressive levels, ensuring excellent visibility even in bright rooms with windows. HDR (High Dynamic Range) support includes HDR10, HDR10+, and HLG formats, displaying content with expanded contrast and color range. Bright highlights shine without blowing out detail, while dark shadows retain visible information rather than becoming muddy black voids.

HDR10+ provides scene-by-scene optimization, adjusting brightness and contrast for each frame rather than applying static settings to entire movies. This dynamic optimization ensures every scene looks its best whether it's a dark dungeon, bright desert, or transitional twilight. The technology extracts maximum visual impact from compatible content.

Revolutionary Art Mode

Art Mode transforms The Frame from television into artwork when not actively watching content. The integrated motion sensor detects room occupancy, activating Art Mode when people are present and turning off the display when the room is empty to conserve energy. The transition between TV and art modes is seamless and automatic.

Extensive Art Store Library

Samsung's Art Store provides access to over 1,400 curated artworks from world-renowned museums and galleries including The Louvre, The Tate, and MoMA. Browse classic paintings, contemporary photography, abstract designs, or seasonal themes. Subscription ($5.99/month after trial) unlocks the full library, or purchase individual pieces permanently.

The curated collection includes works from masters like Van Gogh, Monet, and Klimt alongside contemporary artists. Categories span Classical Art, Landscapes, Abstract, Photography, Nature, Architecture, and more. Seasonal collections refresh regularly, providing new options matching holidays or changing décor. The variety ensures you'll never tire of available artwork.

Personal Photo Display

Upload personal photos via the SmartThings app to create custom art galleries featuring family photos, vacation memories, or your own photography. The TV can display single images or cycle through collections automatically. Create themed galleries for different occasions—family photos during holidays, vacation memories, or professional photography portfolios.

The high-quality display does justice to quality photographs, revealing detail and color that lesser screens miss. For photography enthusiasts, The Frame becomes a stunning portfolio showcase. Grandparents can display rotating galleries of grandchildren's photos. The personal touch makes Art Mode genuinely meaningful rather than merely decorative.

Customizable Bezel Aesthetics

The magnetic bezel system lets you customize The Frame's appearance to match room décor. Bezels attach magnetically without tools, enabling quick style changes. Available in multiple finishes including Modern Teak, Beveled White, Beveled Beige, and Customizable beige, each designed to mimic traditional picture frame styles.

Authentic Frame Appearance

Unlike typical TV bezels, The Frame's bezels have dimensional depth and authentic finish quality resembling actual picture frames. The matte finishes don't reflect light like glossy TV bezels, enhancing the art gallery aesthetic. From across the room, The Frame genuinely resembles framed artwork rather than obviously being a television.

The bezel investment is worthwhile for design-conscious users. The difference between included basic bezel and premium wood-finish bezels is substantial. The premium options truly sell the artwork illusion, making The Frame a design statement rather than technology you tolerate aesthetically.

Anti-Reflection Matte Display

The Frame features a proprietary matte anti-reflection coating that dramatically reduces glare and reflections compared to standard glossy TV screens. This coating is essential for the art display functionality—glossy screens would reflect lamps and windows, ruining the artwork illusion. The matte finish allows viewing from various angles without distracting reflections.

Improved Viewing in Bright Rooms

The anti-reflection technology makes The Frame exceptional for bright rooms with windows. Where glossy TVs become mirrors reflecting room contents, The Frame maintains image visibility. The coating preserves picture quality rather than washing it out like some matte implementations. Colors remain vibrant and contrast stays strong even with ambient lighting.

For living rooms, sunrooms, or spaces with unavoidable window placement, the anti-reflection coating solves a common TV placement problem. You're no longer forced to arrange seating avoiding window reflections or closing curtains during daytime viewing. The Frame works beautifully in naturally lit spaces.

Slim No-Gap Wall Mount

The included No-Gap Wall Mount positions The Frame virtually flush against the wall—just 1.5 inches deep including the mount. The minimal profile enhances the artwork aesthetic, making the TV appear as a framed piece hanging on the wall rather than bulky electronics. The mount distributes weight evenly and holds the TV securely.

Clean Cable Management

The innovative One Connect Box consolidates all HDMI, USB, and power connections into a separate unit connected via a single slim cable. This design enables routing one cable to the wall-mounted TV rather than multiple thick cables creating cable management nightmares. The One Connect Box hides in a cabinet or behind furniture, keeping connection chaos out of sight.

The nearly invisible cable runs through the wall or along baseboards discretely. Professional installation ensures clean, invisible cable routing. For renters or those preferring non-invasive installation, cable raceways provide clean surface routing. The cable management solution maintains the clean aesthetic that differentiates The Frame from standard TVs.

Smart TV Features and Connectivity

Samsung's Tizen smart TV platform provides access to all major streaming services including Netflix, Disney+, HBO Max, Amazon Prime Video, Apple TV+, and countless others. The interface is intuitive with app organization, universal search, and content recommendations. Voice control through Bixby, Google Assistant, and Amazon Alexa enables hands-free operation.

Comprehensive Input Options

The One Connect Box includes four HDMI 2.1 ports supporting 4K 120Hz for next-gen gaming, three USB ports, optical audio output, and antenna input. HDMI 2.1's advanced features include eARC for lossless audio, VRR (variable refresh rate) for smooth gaming, and ALLM (auto low latency mode) for optimal gaming performance.

Built-in Wi-Fi 6 ensures fast, stable streaming even with high-bitrate 4K content. Bluetooth 5.2 connects wireless speakers, headphones, soundbars, and accessories. The comprehensive connectivity accommodates gaming consoles, media streamers, Blu-ray players, soundbars, and any entertainment equipment you might own.

Impressive Audio Performance

The 40W 2.2.2-channel speaker system delivers surprisingly robust sound for a slim TV. Dual woofers provide respectable bass, while dedicated center speakers ensure clear dialogue. Object Tracking Sound (OTS) uses multiple speakers to create directional audio matching on-screen action—sounds move across the screen following visual elements.

Q-Symphony Soundbar Integration

Q-Symphony technology enables The Frame's speakers to work in concert with compatible Samsung soundbars rather than disabling TV speakers when a soundbar is connected. The TV's top-firing speakers complement the soundbar's channels, creating fuller, more immersive sound. For those investing in Samsung soundbars, this synergy enhances audio substantially.

Gaming Performance

The Frame supports 4K gaming at 120Hz through HDMI 2.1, ideal for PlayStation 5 and Xbox Series X. VRR eliminates screen tearing, while ALLM automatically switches to Game Mode when gaming consoles are detected, minimizing input lag. Game Mode optimizes picture settings for responsive gameplay while maintaining good image quality.

Game Bar and Features

The Game Bar provides quick access to gaming-specific settings including FPS counter, HDR adjustment, screen ratio selection, and input lag monitoring. These features appeal to serious gamers who want performance optimization without diving through complex menus. While The Frame isn't primarily a gaming TV, it handles gaming admirably as a secondary function.

Energy-Efficient Operation

The brightness sensor adjusts Art Mode brightness based on ambient lighting, preventing the display from glaring in dark rooms or appearing dim in bright spaces. This automatic adjustment maintains artwork appearance while minimizing power consumption. Art Mode uses significantly less power than TV mode, making continuous display economical.

Occupancy Detection

The motion sensor turns Art Mode off when the room is unoccupied, conserving energy while maintaining instant availability. When you enter the room, art appears within seconds. This intelligent power management ensures The Frame enhances your space without creating guilt about electricity waste or environmental impact.

Who Should Buy Samsung The Frame 65?

Perfect For:

• Design-Conscious Homeowners: Those who prioritize aesthetics alongside functionality
• Art Enthusiasts: People who appreciate fine art and want it integrated into daily life
• Open-Concept Living Spaces: Homes where TVs are constantly visible
• Photography Enthusiasts: Those wanting a premium display for personal photos
• Minimalists: People preferring subtle technology integration over dominant electronics
• Bright Room Viewers: Spaces with windows benefiting from anti-reflection coating
• Quality Seekers: Those wanting premium picture quality and thoughtful design

Consider Alternatives If:

• Budget is primary concern (standard QLEDs cost less without Frame features)
• You prefer maximum brightness (some competitors offer brighter panels)
• Art Mode doesn't interest you (you're paying premium for unused feature)
• You want cabinet/stand installation (Frame is designed for wall mounting)
• You need highest-end gaming specs (dedicated gaming TVs offer additional features)

Pros and Cons

Pros:

• Stunning Quantum Dot picture quality with vibrant, accurate colors
• Revolutionary Art Mode transforms TV into artwork when off
• Customizable magnetic bezels for personalized aesthetics
• Anti-reflection matte display excellent for bright rooms
• Ultra-slim No-Gap wall mount (1.5" depth)
• Clean cable management via One Connect Box
• Access to 1,400+ curated artworks from major museums
• Personal photo display capabilities
• 4K 120Hz gaming support with HDMI 2.1
• Comprehensive smart TV features via Tizen
• Object Tracking Sound for directional audio
• Motion sensor and brightness sensor for efficiency
• Premium design that enhances living spaces

Cons:

• Premium price at $1,997 for 65-inch model
• Art Store subscription costs $5.99/month after trial
• Premium bezels sold separately (additional cost)
• Matte coating slightly reduces absolute contrast versus glossy screens
• Designed for wall mounting (stand sold separately)
• Not the brightest TV available (some mini-LED TVs exceed brightness)
• Limited local dimming zones compared to high-end models
• Art Mode may not appeal to everyone (paying for unused feature)

Final Verdict

The Samsung Frame 65 is a triumph of design and technology integration, solving a problem many people don't realize they have—TVs that dominate living spaces and look like black rectangles when not in use. The Frame transforms this dynamic by becoming artwork that enhances your home's aesthetic rather than technology you tolerate visually.

Picture quality is genuinely excellent. The Quantum Dot technology delivers vibrant, accurate colors with impressive brightness. HDR content looks stunning with deep blacks and bright highlights. The anti-reflection coating makes viewing comfortable in any lighting without the glare plaguing glossy TVs. For daily TV viewing, The Frame competes strongly with traditional premium TVs.

Art Mode is where The Frame truly differentiates itself. The ability to display museum-quality artwork or personal photos transforms your TV from electronics into décor. The implementation is sophisticated—the matte screen, customizable bezels, and flush wall mount create authentic artwork aesthetics. Walking into a room with The Frame displaying art feels different from entering a room with a black TV dominating the wall.

The design thoughtfulness extends throughout. The One Connect Box cable management maintains clean aesthetics. The magnetic bezels enable style changes matching seasonal décor or room redesigns. The motion and brightness sensors ensure Art Mode enhances spaces efficiently without wasted energy. Every detail supports the core concept of technology that disappears when not in use.

Yes, The Frame costs more than comparable QLEDs without art features. However, this premium buys something intangible—a television that improves your living space aesthetically rather than detracting from it. For design-conscious buyers, open-concept homes where TVs are always visible, or anyone who's ever looked at their powered-off TV and thought "that's a big black rectangle on my wall," The Frame solves a real problem worth the premium price.

The Samsung Frame 65 isn't just a TV—it's furniture, art display, and premium entertainment technology seamlessly integrated. If you value design alongside performance, if aesthetics matter as much as specifications, if you want technology that enhances rather than dominates your living space, The Frame delivers exceptional value. This is the television for people who care how their home looks every hour, not just during the hours they're watching TV.